Lajuong44 Privacy Policy – Our Commitment to Protecting the Personal Data of Malaysian Players

Lajuong44 is an online entertainment platform founded in Malaysia and built to serve local players. We understand that your trust is our most valuable asset — and that trust begins with how we handle your personal information.

This Privacy Policy is written to be clear and easy to understand — explaining how lajuong44 collects, uses, stores, shares, and protects your personal data. We operate in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA), the principal legislation governing personal data protection in this country.

This policy applies to all information collected through the lajuong44 website, mobile app, email communications, customer support interactions, and all other channels used to deliver our services. We take a proactive approach to data protection — not merely meeting minimum legal requirements, but genuinely prioritising your privacy in every business decision we make.

Lajuong44 only collects information necessary to provide you with a safe, efficient, and high-quality service. The following are the categories of information we may collect:

We may also receive information about you from legitimate third-party sources — such as identity verification agencies and payment service providers including Touch 'n Go eWallet, DuitNow, GrabPay, Maybank2u, and CIMB Clicks — for the purposes of identity verification and fraud prevention.

Lajuong44 uses your personal information only for legitimate and transparent purposes. The following are the primary purposes for which your data is used:

• Account Management: Creating and managing your account on lajuong44, including processing registration, login, and identity verification.
• Transaction Processing: Processing deposits and withdrawals in Malaysian Ringgit (RM) using local Malaysian payment methods including Touch 'n Go, DuitNow, GrabPay, FPX, and other e-wallets.
• Service Delivery: Gives you access to all games and features on the lajuong44 platform, including slots, Live Casino, baccarat, Malaysia Super League and EPL football betting, and e-sports.
• Fraud Prevention & Security: Detecting and preventing fraudulent activity, money laundering, multi-account abuse, and other security threats to the platform.
• Service Communications: Sending important notifications relating to your account, transactions, changes to terms, and security updates.
• Platform Improvements: Analysing usage patterns to improve the user experience, develop new features, and resolve technical issues.
• Responsible Gaming: Monitoring gameplay patterns to identify signs of problem gambling and offering appropriate assistance through our Responsible Gaming programme.
• Legal Compliance: Meeting the reporting and record-keeping obligations required under Malaysian law.

Lajuong44 will not use your data for any purpose not stated here without first obtaining your fresh consent.

Lajuong44 maintains a strict policy on sharing users' personal information. We does not sell your data with any party. Your information is only shared under the limited circumstances outlined below:

• Payment Service Providers: Required information is shared with payment providers such as Touch 'n Go, DuitNow, and FPX solely for the purpose of securely processing your financial transactions.
• Game Provider: Minimal technical information is shared with game providers as required for game operations — including Pragmatic Play, Evolution Gaming, and others — all subject to strict confidentiality agreements.
• Identity Verification Agency: Verification information is shared with recognised KYC agencies for the purpose of confirming your identity and preventing fraud.
• Legal Authorities: lajuong44 will disclose information to Malaysian authorities when required by law, court order, or a legitimate official investigation.
• Business Transfers: In the event of a merger or acquisition, user information may be transferred — however, users will be notified in advance and privacy rights will remain protected.

Lajuong44 consistently invests in security infrastructure to ensure your data remains protected at all times. The following are the key security measures we have in place:

While we take all reasonable precautions, no system is completely foolproof. You also play a role in keeping your account secure — do not share your password, use a strong password, and report any suspicious activity to us immediately at support@lajuong44.biz.

Lajuong44 uses cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small files stored on your device that help us understand how you use the platform and personalise your experience.

You can manage cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of the lajuong44 platform. For more information on managing cookies, refer to your browser's help documentation.

As a lajuong44 player and an individual protected under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal information:

To exercise any of the above rights, contact the lajuong44 Data Protection Officer at support@lajuong44.biz by clearly stating your request. We will respond within 21 business days.

Lajuong44 retains your personal information for as long as necessary for the purposes outlined in this Privacy Policy and as required by Malaysian law. The following are our general data retention guidelines:

• Active Account Data: Retained for as long as your account is active at lajuong44 and for up to 12 months after account closure.
• Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysian tax and financial audit requirements.
• Identity Verification (KYC) Logs: Retained for a minimum of 5 years after the business relationship ends, in accordance with anti-money laundering requirements.
• Customer Support Communications: Retained for 2 years for reference and dispute resolution purposes.
• Technical Log Data: Retained for 90 days and then automatically deleted, unless required for a security investigation.

Once the retention period expires, data will be securely deleted or anonymised in accordance with lajuong44's internal procedures.

Lajuong44 reserves the right to review and update this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or user feedback.

You will be notified of any material changes to this Privacy Policy through one or more of the following methods:

• Notification via email to the address registered to your lajuong44 account.
• A clear notice on the lajuong44 platform's homepage or login page.
• In-app or platform notification upon your next login.

Your continued use of the lajuong44 platform after any changes take effect constitutes your acceptance of the updated Privacy Policy. The "Updated" date at the top of this page always reflects the latest version in force.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how lajuong44 handles your personal information, please contact our Data Protection Officer:

For formal complaints relating to personal data protection in Malaysia, you may also contact the Department of Personal Data Protection (JPDP) Malaysia, the regulatory authority for the PDPA 2010. lajuong44 cooperates fully with JPDP in addressing any investigations or complaints referred to it.